You will need to bridge these differences by contacting customers directly. Submit forms and make phone calls to interview them about their shopping experience and get more information. The group of respondents can be from 5 to 10 people. 6. Analyze the results Once you have this data in hand, you will need to establish buying behavior patterns that are common among your target audience . Generalize data through unified reports.
These should answer questions such as how a customer accesses the store, what is the most common shopping time, what are the main obstacles when completing an order, and what aspects of functionality and design hinder the user experience. The answers to these questions will help you obtain fundamental information that you can use on your website by adjusting the interface or in your communication or marketing strategy. What whatsapp list did you think of this article about Customer Behavioral Analytics ? Leave your comments and share! Lastly, if you want to become an expert in digital marketing , study with the Master in Online Digital Marketing from IEBS.
You will learn, among other things, to strategically plan, define and control online marketing campaigns and use web analytics to drive change in digital business. We will wait for you! There is a tool with which to define that audience in detail, something that will allow us to better target our campaigns and messages. If you want to learn how to connect your products and services with your potential customers, read on and discover what a buyer persona is and how to create one in five steps. You may also be interested in: Master in Traffic Marketing INDEX OF CONTENTS What is a buyer persona ? A buyer persona is a fictitious representation of a company's target audience through which we can get to know its audience in detail to create marketing strategies that are as oriented as possible based on their needs. It is, therefore, a way to better understand who we are targeting and to relate to the public to whom we want to sell our products and services.