will have is a very important part of a marketing strategy, since the success of the campaign depends on it. So within Google Ads you can choose between the following display formats: Text : it is one of the most used formats, since they are the ones that clipping path service appear among the Google search results. This type of advertising aims to increase web traffic and achieve conversions. Keywords play a key role in this type of advertising . Image : it would be what is known as a banner and is designed to draw the user's attention quickly. There are different types of banner depending on the shape and location of the web page,
but all of them are designed so that, even if the user does not click, they keep the brand's message. In this type of format, the image is the most important part, but you can also include text if necessary. Video : it is the most direct format and it is the one that can best transmit a message. In addition to video, you can include text, music or any other element that can help convey the message. This type of advertising has very good results in social networks . There are other formats, such as tab or Discovery. The first is used to launch campaigns
within Google Shopping and is a type of advertising made up of a photograph of the product, a brief description, the price and the name of the seller. The product sheets are designed for ecommerce , since when the user clicks on it, they access the page where the product is sold. Discovery campaigns combine audience targeting features with visually appealing formats so you can better personalize your ads in Google feeds and get customers to take action. Users visit the YouTube Home and Watch Next feeds , Google Discover , and the Promotions and Social tabs in Gmail to find and discover new content that matches their interests.