The author of this article analyzes WeChat reading from five aspects: competitive product analysis, industry chain, business model, product iteration and product structure. I hope this article can deepen your understanding of WeChat reading products. WeChat Reading is an official reading application based on the WeChat relationship chain. As a mobile online reading APP under the WeChat team, since its launch in 2015, the monthly activity in October 2019 has reached 800W+. Among many mobile reading APPs, WeChat Reading The concept of "socializing + reading" has been favored by many white-collar workers in first- and second-tier cities. In today's Internet environment,
on the one hand, it also makes each individual more independent in reality and has a strong desire to express their voice; on the other hand, today's circle of friends or WeChat carries too many workplace attributes, which makes it difficult for individuals to phone number list express themselves easily and face huge Social pressure, everyone fled the circle of friends, looking for a deep, niche, and relaxed social interest circle. Reading itself also has the attribute of in-depth communication, and WeChat reading is to hope that people who love reading can communicate with others when they enjoy reading, encourage each other, and thus resonate, while absorbing knowledge and meeting mild social needs. . As one of the users of "WeChat Reading", the author also likes this product very much.
Reflecting on the fact that short video applications occupy a lot of time for users, why does WeChat reading catch users' attention like a clear stream? This article focuses on the analysis from its core business, functional structure, change records, and operations. This article will analyze the following aspects: Industry overview Competitive overview Industry Chain Overview Core business analysis Product iteration analysis Product Structure Analysis Summarize 1. Industry overview *This module uses the PEST analysis model for analysis 1.1 Politics level Since 2014, reading for all has been included in the "Government Work Report" for six consecutive years. In 2019, the "Government Work Report" "advocates reading for all and promotes the construction of a learning society.